Premier Group Network, the leading partnering network in the promotional products industry, is pleased to announce its partnership with Merch AI, a forward-thinking technology platform designed to enhance the sales and operational capabilities of distributors.

As part of this collaboration, Premier Group formed and internal beta testing the platform with a select group of distributor members who have opted in to explore its potential as a collective. The goal of this initiative is to develop additional tools tailored to the needs of the PG community, strengthening member relationships, increasing spend within the group, and providing distributors with innovative sales resources that set them apart in the industry.

“This partnership represents an exciting step forward for our members,” said Savannah Simmers, Board member and Resource Committee Chair of Premier Group Network. “We are always looking for ways to bring value to our distributors, and we believe Merch AI has the potential to revolutionize how our members approach sales, marketing, and client engagement.”

Merch AI’s AI-driven tools and data-driven insights aim to streamline operations, enhance client interactions, and optimize product offerings. Through this beta testing phase, Premier Group members will have the unique opportunity to shape the platform tool development for members.

“At Merch AI, we’re excited to collaborate with Premier Group and its dynamic network of distributors,” said  Nick Lateur, VP of revenue of Merch AI. “Our mission is to empower distributors with cutting-edge technology that drives efficiency and success, and we look forward to refining our solutions with the valuable feedback from PG members.”

About Premier Group Network

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 28th year, Premier Group has evolved into one of the most respected and long-standing “buying groups” in the industry. Recognized as a 501(c)(6) non-profit organization, Premier Group continues to foster collaboration, innovation, and success among its members.

For more information about Premier Group Network, visit www.premiergroupnetwork.com.

For Immediate Release: Jan 30, 2025

Media contact:
Dana Geiger
757.491.3114
Dana@premiergroupnetwork.com