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The Premier Group Board of Directors represents nearly 300 years of combined industry expertise. Our leaders are owners and senior managers of organizations like yours. So, we know what you need to succeed as a supplier or distributor. We use our knowledge and passion to drive Premier Group forward and to consistently improve the services, opportunities, and benefits our members enjoy.

Menda Wright
Chair and Events Committee Chair

Ensuring all Premier Group members have meaningful and rewarding opportunities to come together to learn from each other, forge business relationships, and support collective business goals is Menda’s primary responsibility as co-chair of the Events Committee. She brings her passion for the power of promotional product programs along with 28 years of industry experience to her role. For the past five years, Menda has been co-owner and National Account Manager at Creative Studio Promotions.

Matt Wagner
Vice Chair and Membership Committee Co-Chair

Matt is the vice president of sales at supplier Fields Manufacturing.  With the company for the past 9 years, Matt comes from a background in marketing and brand strategy with a passion for creativity.  Currently in his second term as a Premier Group board member and co-chair of the membership committee, Matt is no stranger to the groups mission.  His leadership experience and creativity helps the group to reach those goals through his commitment to serving as a voice of its members to achieve their collective mutual success.

Michelle Guetle
Immediate Past Chair

Michelle in an industry veteran and has served on the Premier Group board for several years. She brings a passion for creativity and quality to her work, and she is fully committed to providing the oversight Premier Group needs to deliver on its mission and ensure all distributors and suppliers benefit from collaborative, supportive, and profitable business relationships. With 25 years of industry experience, Michelle is founder and CEO of Callard Company, a full-service promotional marketing company. Her goal is to extend the advantages she has received through Premier Group membership to all current and future group members.

Fred Hickman
Director and Events Committee Co-Chair

Fred Hickman is a National Account Manager for SanMar, a leading industry Supplier of Apparel Bags and Caps.  He brings with him 27 years of experience from both the Supplier, as well as the Distributor sides of the Imprinted and Promotional Products Industry. His perspective from both sides of the business and the experience as a Leader in Large Account Management  brings a unique set of skills to Leadership Opportunities like serving on the PG Board.

Fred loves helping Suppliers and Distributors find new ways to utilize their resources and manage their customer relationships to get the most out every opportunity. Creative Thinking, Passionately  Serving Others , Focused on Quality, Doing the Right Thing, Being Nice, Investing in Others and Making a Difference, these principles drive him to make business as personal as possible.

Chris O'Connor
Director and Technology Co-Chair

Chris is the Vice President of US Sales for Chocolate Inn-Lanco.   He has been with CI-Lanco for 5 years and has spent over 20 years in the industry as a supplier.  As a new board member this year, Chris is excited to support and help the Premier Group and its members.  On the Technology committee, Chris strives to provide a voice for those members who want to see how new programs can help their business, but may feel intimidated by learning a new technology. 

Randy Sparks
Director and Membership Committee Co-Chair

As a co-chair of the Membership Committee, Randy is focused on expanding the group’s membership in strategic locations and ensuring that the Premier Group is positioned to continually grow and innovate to better serve members. Randy is a 30+ year industry veteran and is the current President and CEO of Team IP, the industry’s largest network for apparel and promotional products. Additionally, he owns Dak Digital Network, which specializes in digital billboards, and he is Senior Managing Partner of G5 Textiles.

Bob Titelman, Jr.

Director and Finance Committee Chair

Linda Tulchin
Director and Marketing Committee Co-Chair

Linda joined the PG Board in 2019 and is President of The Promotions Dept., a 29-year-old company and six-year Premier Group member. Linda takes pride in the fact that her family owned business is recognized as a Top 100 Largest Women Owned Business in Los Angeles County.  Linda is an exceptional merchandiser and marketer and she looks forward to working with Betsy to help distributors combine marketing efforts to develop successful programs for PG members.

Betsy Vickery
Director and Marketing Committee Co-Chair

Betsy works to promote the group and its events to all members. She’s focused on improving collaboration between members and thus ensuring all suppliers and distributors enjoy the full potential that Premier Group membership has to offer. Betsy has 28 years of industry experience. She currently serves as Vice President at W.S. Emerson Company, a family-owned business of brand ambassadors that has been meeting clients’ needs for nearly a century.

Paul Smith
Chairman Emeritus

Paul co-founded the Premier Group in 1997 and served as chairman until 2002. He is the president of Calconix Inc., a Philadelphia-based supplier. A true believer in the importance of developing active, collaborative relationships between distributors and suppliers, Paul continues to provide oversight to the group’s leaders and to ensure that the Premier Group delivers on its original promise of providing profitable business opportunities for all members. Paul also served as President of the Philadelphia Area Promotional Products Association (PAPPA) and in leadership roles for the Advertising Specialty Institute (ASI) as well as Promotional Products Association International (PPAI).

Learn more about Paul’s role in Premier Group’s history.


Dana Geiger
Executive Director

Dana is responsible for ensuring every member of the Premier Group has opportunities for profitable business growth. She achieves this by managing programs, events, and offerings and ensuring great member communications. Dana also oversees new member recruitment and continually looks for best-in-class suppliers and distributors to compliment the group’s existing members. She brings 17 years of association management experience to her role including ten years in the industry. Prior to joining Premier Group Network Dana was the Regional Relations Manager for PPAI (2018-2020) and was the executive director for three regional associations from 2010-2018.

Stephanie Braley
Administrative Manager

Stephanie is responsible for the print and catalog development, updating membership websites, communication between members, event coordination and working with the Executive Director on additional projects. She brings 24 years of industry experience to her role including working for one of the top 20 Suppliers for 16 years.



The nominating committee meets annually to nominate a slate of candidates to serve on the Board of Directors.  Terms are for two years, beginning immediately following this year’s annual meeting. The board consists of 9 individuals – four elected each year plus the Immediate Past Chair.  The committee nominates individuals for board service, consistent with the PG bylaws, and strives to ensure the board is balanced between distributors and suppliers.

The committee will be meeting  to consider candidates for the upcoming election. To be considered for board service click here to submit a self-nomination form by Friday March 26.

Click here to view a copy of the Board Commitment Form to see an overview of expectations.



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