PROFESSIONAL DEVELOPMENT DAY SESSION DETAILS
Morning Session
"The Art of Selling: Building Relationships, Creating Value, and Adapting for Success" Facilitated by: Gina Trimarco In today’s fast-paced sales environment, success isn’t just about making the sale. It’s about building lasting relationships, uncovering true value, and adapting in the moment. Join our keynote speaker, Gina Trimarco, Senior Master Sales Trainer, for an engaging, high-energy keynote that will challenge the way you communicate, listen, and connect with clients. Through the lens of improvisation, Gina will introduce the Yes, And framework, an approach that fosters collaboration, trust, and better sales conversations. You’ll learn how to shift from a transactional mindset to a value-driven one, ensuring customers buy you before they buy your product. Expect real-world stories, interactive exercises, and tangible takeaways, including Sales Gravy’s S.C.O.R.E. Discovery Framework, a practical method for asking the right questions, identifying customer needs, and strengthening supplier-distributor relationships. Whether you’re a seasoned sales leader or new to the industry, this session will energize, educate, and prepare you for more meaningful, results-driven conversations. Get ready to move, engage, and walk away with actionable strategies to transform the way you sell. Key Takeaways: · How to apply the "Yes, And" mindset to build stronger client relationships · The importance of listening, emotional intelligence, and adaptability in sales · The S.C.O.R.E. Discovery Framework: A simple method for uncovering client needs · Practical exercises to enhance communication, collaboration, and closing skills |
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About Gina Trimarco
As a high-energy keynote speaker, leadership strategist, and senior master trainer and sales coach for Sales Gravy, Gina helps organizations and individuals break free from the status quo and step into a “Let’s Go” mindset, driving engagement, innovation, and results. With over 25 years of experience in marketing, sales, operations, and people management, Gina brings humor, strategy, and real-world insights to transform workplace cultures and boost performance.
Also a serial entrepreneur, Gina founded Carolina Improv Company, a renowned improv comedy theater and school (est. 2008) in Myrtle Beach, South Carolina. Her ability to fuse business strategy with the principles of improvisation has made her a go-to expert for companies seeking to enhance agility, communication, and team performance.
Beyond the stage and boardroom, Gina is the co-author of the international best-selling book Ignite Your Courage and is currently working on her next book, The New Choice Effect, set to launch in late 2025. She also produces and hosts two influential podcasts, The Pivotal Leader and Women Your Mother Warned You About, where she shares insights from top leaders, entrepreneurs, and industry disruptors.
A Chicago native, Gina holds a degree from DePaul University and trained at The Second City Conservatory, mastering the art of improv both on stage and in business. She is currently pursuing a Master of Arts in Organizational Leadership from Anderson University, deepening her expertise in leadership development and organizational psychology.
Fun Facts
A proud "50-something" newlywed, Gina now calls Myrtle Beach home, where she lives with her husband and stepson, both of whom have successfully turned her into a Star Wars nerd and a pretend sports enthusiast. Though her married surname is Klauder, she remains known in the business world by her "stage name," Trimarco.
Distributor PanelPanelists: Michelle Guetle, The Callard Company Jan Lorenzo, Bright Ideas Moderator: Todd Mawyer, TK Promotions |
Supplier Panel
Panelists:
Julie Callahan, Pop! Promos
Samantha Kates, Spector & Co
Shawn Kanak, Towel Specialties
Moderator: Matt Wagner, Fields
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