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TEAM IP FEATURED ON WORLDWIDE BUSINESS WITH KATHY IRELAND

27 Apr 2022 11:02 AM | Dana Geiger (Administrator)


For Immediate Release: April 27 , 2022
Media contact: Randy Sparks | rsparks@teamipsports.com

Team IP was recently featured by Worldwide Business with Kathy Ireland on the Fox Business Network. The feature celebrates Team IP’s success over the last two years after the pandemic shut business down for months forcing business owner Randy Sparks and his leadership team to reimagine how they go to market.

Established in 1992, Team IP is thrilled to celebrate its 30-year anniversary with an increased client base, additional warehouses, and 80% of warehoused goods sold out in recent months. 

The turnaround began mid-year 2021 when Team IP signed its four largest clients creating historic revenues month over month culminating in a 53% overall increase as of January of 2022. With consumer demand revitalized, Team IP will service 2,800 events through on-site activations and e-commerce opportunities. 

The producers of Worldwide Business with Kathy Ireland approached Team IP aiming to highlight the rebound of souvenir merchandising in the championship sports industry.  Video crews spent the day at Team IP Headquarters and featured footage from their newest warehouse facility. 

Click here to view Team IP feature on Worldwide Business with Kathy Ireland.


Team IP not only maintained its foothold in the industry when times were hardest raising, but also managed to raise $2.5 million for expansion.

Team IP is an engaged member of Premier Group Network (PGN), an industry association comprised of distributor and supplier members committed to growing business together.  Sparks, a current board member, credits relationships developed within Premier Group Network for the growth for Team IP in promotional product space. “Trusted and valued partnerships with PGN suppliers like SanMar, alpabroder, Augusta Sportswear and many others are vital to our business and have fueled much of what has been possible over the last two years,” Sparks offered.

In addition to the relationships forged within the promotional industry, Sparks was featured in a recent article in Connect Sports attributing success to the following universal lessons:

Trust in the Industry

Sparks has been in the business long enough to remember Y2K, 9/11 and the Great Recession. When a new sort of crisis took hold, he trusted his instincts. “I bet on the fact sports had to come back,” Spark said.

Keep on Pitching

When live events stopped Sparks went in the opposite direction. Team IP raised impressive capital and built its customer base. As the leading manufacturer of college football gear, Team IP’s Leveraged it’s 30-year reputation to create new business partnerships with major clients.

Problem Solving

Sparks took advantage of down time to troubleshoot pain points within his control. This resulted in him adding manufacturing factories in Waco, Texas, and Indianapolis. The original site in Naples, Florida, remains in use but new distributions centers increase speed and efficiency.

Staying In-House

When competitors were out of materials to ship to events by late 2020, Team IP was stocked with its in-house label, Dynasty, launched a decade ago. Having the foresight to keep product in made all the difference when supply chain challenges paralyzed the industry.

Changing with the Times

Team IP has embraced ecommerce and digital event experience to expand their portfolio. Sports apparel relies on fans purchasing mementos for long-term memories, and that’s still a major facet of the business. But Team IP if focused on digital programs to compliment the full event experience.

ABOUT TEAM IP

Team IP is recognized as the # 1 Souvenir Merchandiser for amateur sports in the United States, servicing over 2,200 events annually and is a five-time recipient of the INC 500/5000 Award presented to the fastest-growing companies in the US. Team IP provides decorated apparel and branded promotional products for its three divisions; championship eventsdigital services, and corporate identity programs.

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