Six months after Premier Group Network partnered with ZoomInfo, a software program that provides access to a database of lead generating information, one-third of distributor members are utilizing the software to grow business.
Premier Group Network worked to negotiate access to ZoomInfo’s Elite Level Plan at a discounted rate for members.
License holders can search potential new clients in a host of ways – by industry, by job title, geographically, and much more. Researched and selected contacts can be tagged and saved to integrate with individual CRMs or workflows can be created within Engage, ZoomInfo’s integrated CRM platform provided at no additional cost.
The robust software empowers users providing a 360-degree view of their ideal customer. Accessible data includes company profiles, business statistics, sales Intelligence, contact details, intent data, organizational charts and more.
Distributor Member Team IP Owner Randy Sparks offered “The group-buy negotiated exclusively for Premier Group Network members is what made this platform accessible to my team. We are thrilled with the leads generated so far and it is proving to be a game changer - helping us develop prospecting processes that generate a much higher return.” He continued, “It is just one of the many resources brought to us through our Premier Group membership that has strengthened our company.”
For over a decade ZoomInfo has helped companies achieve profitable growth with access to the world's most comprehensive B2B database, putting sales and marketing professionals in position to identify, connect, and engage with qualified prospects.
“The partnership with ZoomInfo brings our members a resource many would not have access to otherwise. This type of offering supports Premier Group’s mission directly contributing to the success and growth of individual member companies,” said Executive Director Dana Geiger. “We are thrilled with the productivity to date as a group and we are committed to continuing to support our member user with scheduled trainings and best practices to help their teams maximize the platform.”
Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 24th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group Network may be found at www.premiergroupnetwork.com
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