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There is no better medium than promotional products for advertisers looking to create meaningful experiences resulting in long-lasting brand loyalty.


by Matt Wagner

Through most marketing channels, especially promotional product advertising, the goal is to create an experience for the audience. Advertisers who achieve this often evoke an emotion simultaneously and subconsciously establishing a connection between the customer and the brand. 

An excellent example of this can be seen using sustainable and plant-able products. These items not only make for a healthier planet but also serve as an experiential item with more touchpoints and a longer life cycle than many traditional marketing solutions.

Increased interactions with imprinted merchandise strengthens brand recall ultimately improving an advertisers business, organically.

CASE STUDY:


The promotional products industry is shining a spotlight on sustainable products and environmentally friendly products are being developed at a rapid rate bringing more and more options to marketers.

One company in particular has demonstrated the value of investing in eco-friendly products eco-friendly that offer these experiential marketing solutions. 

Sprout Tyme seeded promos creates an experience for audiences. One that evokes emotion and establishes a connection between the customer and the brand. Recipients bring Sprout Tyme products inside their home and/or office to plant, nurture, grow and even harvest, all while engaging with the brand displayed.

Features:

ENVIRONMENTALLY FRIENDLY
According to the 2019 Counselor Ad Impression Study, 42% of end-users have a more favorable opinion of an advertiser if the item received is eco-friendly, therefore resulting in higher positive brand association. 

APPEAL TO MILLENNIALS & GEN Z
Cone Communications found in a recent survey that 94% of Gen Z and 87% of millennial respondents believe companies must address environmental issues. 

MADE IN THE USA 53% of end-users reported have a more favorable opinion of the advertiser when the product received was USA made, according to the 2019 Counselor Ad Impressions Study. Most seeded promos are made domestically resulting in stronger inventory and faster lead times for your most demanding projects.

BRANDS ON DISPLAY
Recent trend reports demonstrate more people desire products with multiple uses and products that give back.  Sprout Tyme products and many others designed for sustainability are held onto,  put on display in prominent areas like an office desk or kitchen windowsill receiving far more impressions, touchpoints and more experiential interactions than many other marketing solutions.



Premier Group Welcomes New Member Cooley Group, Inc.

19 May 2021 9:38 AM | Dana Geiger (Administrator)

For Immediate Release: May 17, 2021
Media contact: Dana Geiger
Phone: 757.491.3114
          


PREMIER GROUP NETWORK WELCOMES NEW MEMBER COOLEY GROUP

Premier Group Network, the leading partnering network in the promotional products industry, is pleased to welcome New York based distributor Cooley Group Inc. to the membership.

Cooley Group, Inc. is a 75-year-old multi-million-dollar company headquartered in Rochester with four satellite offices in Albany, Hudson Valley, Syracuse and Utica. Phil Yawman, Cooley Group President, is entering his third year leading a twenty-six-person team committed to clients, company culture and community.

The company’s award-winning legacy successfully elevating client brands is driven by empowered employee-owners. Its Brand Consultants have built strong relationships with their clients and strive to gain a deep understanding of clients’ needs and offer holistic solutions. Additionally, Yawman’s business acumen and energizing demeanor has inspired a revitalized commitment to innovation for Cooley Group Inc.  The objective is to strategize with clients to enable  them meet and exceed their goals, and then create and deliver value added end to end customer solutions that leverage best-in-class services and technology.

 “Joining Premier Group will position us to be even better partners to our clients,” remarked Yawman. “We are all excited to be part of this community and we look forward to collaborating with other exceptional industry professionals”

Premier Group Network Board Chair Menda Wright of Creative  Studio Promotions welcomed Cooley Group, Inc to the group.  “We are so excited to have Phil and his team as part of the Premier Group family. The last year has affirmed the importance of being part of a community of like-minded professionals. I know we will be an even stronger community with Cooley Group Inc as a member and am assured they too will grow towards their goals from opportunities made available through the Premier Group network.”

*****

Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors.  Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors.  Now in its 24th year, it is among the oldest “buying groups” in the industry.  Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years.  It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization.  More information about Premier Group Network may be found at www.premiergroupnetwork.com.

 

Cooley Group is a leader in customized print, promotional and apparel solutions. Cooley Group brings customers’ brands to life with creative solutions that enable them to grow their business and profitability. Cooley Group brand consultants value three things above all else—their clients, their culture, and the communities in which they live and work. This balance helps the team deliver exceptional results, as a partner, as a business, and as individuals. Cooley Group has offices in Rochester, Syracuse, Albany, Utica and the Hudson Valley area. To learn more about Cooley Group and how we can help your business, visit www.cooleybrand.com.

 


WANT TO LEARN MORE ABOUT WHY MEMBERS CHOOSE PREMIER GROUP?  CLICK HERE TO START THE CONVERSATION


CONTACT

249 Central Park Avenue  Suite 300-101 Virginia Beach, VA 23462

757.491.3114

dana@premiergroupnetwork.com


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