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There is no better medium than promotional products for advertisers looking to create meaningful experiences resulting in long-lasting brand loyalty.


by Matt Wagner

Through most marketing channels, especially promotional product advertising, the goal is to create an experience for the audience. Advertisers who achieve this often evoke an emotion simultaneously and subconsciously establishing a connection between the customer and the brand. 

An excellent example of this can be seen using sustainable and plant-able products. These items not only make for a healthier planet but also serve as an experiential item with more touchpoints and a longer life cycle than many traditional marketing solutions.

Increased interactions with imprinted merchandise strengthens brand recall ultimately improving an advertisers business, organically.

CASE STUDY:


The promotional products industry is shining a spotlight on sustainable products and environmentally friendly products are being developed at a rapid rate bringing more and more options to marketers.

One company in particular has demonstrated the value of investing in eco-friendly products eco-friendly that offer these experiential marketing solutions. 

Sprout Tyme seeded promos creates an experience for audiences. One that evokes emotion and establishes a connection between the customer and the brand. Recipients bring Sprout Tyme products inside their home and/or office to plant, nurture, grow and even harvest, all while engaging with the brand displayed.

Features:

ENVIRONMENTALLY FRIENDLY
According to the 2019 Counselor Ad Impression Study, 42% of end-users have a more favorable opinion of an advertiser if the item received is eco-friendly, therefore resulting in higher positive brand association. 

APPEAL TO MILLENNIALS & GEN Z
Cone Communications found in a recent survey that 94% of Gen Z and 87% of millennial respondents believe companies must address environmental issues. 

MADE IN THE USA 53% of end-users reported have a more favorable opinion of the advertiser when the product received was USA made, according to the 2019 Counselor Ad Impressions Study. Most seeded promos are made domestically resulting in stronger inventory and faster lead times for your most demanding projects.

BRANDS ON DISPLAY
Recent trend reports demonstrate more people desire products with multiple uses and products that give back.  Sprout Tyme products and many others designed for sustainability are held onto,  put on display in prominent areas like an office desk or kitchen windowsill receiving far more impressions, touchpoints and more experiential interactions than many other marketing solutions.



Premier Group Names Dana Geiger Executive Director

24 Feb 2015 8:33 AM | Dana Geiger (Administrator)

Premier Group Network has announced Dana Geiger will serve as the organization’s new executive director. Geiger brings a broad range of experience to the position and has 17 years’ experience in the nonprofit arena. She served as PPAI’s Regional Relations Manager from 2018-2020 and served as executive director for three industry regional associations from 2010-2018. Geiger’s experience with association management combined with her understanding of the promotional products industry will serve Premier Group well as the group looks for new strategies and offerings to help members and the organization grow.

Board Chair Glen Hersh says, “Premier Group is very excited to welcome Dana to the team as our executive director. Her experience with industry associations and personal demeanor will be an asset to our organization and most importantly to our members.”

“I am thrilled to join Premier Group and build on the firm foundation that makes it one of the best member organizations in the industry,” says Geiger, adding that she is looking forward to working with the 67 member companies and the Board of Directors to explore new ways to strengthen the organization.

Contact Dana Geiger at 757.491.3114 or by email at dana@premiergroupnetwork.com.

*****

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors.  Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors.  Now in its 24th year, it is among the oldest “buying groups” in the industry.  Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years.  It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization.  More information about Premier Group may be found at www.premiergroupnetwork.com.

WANT TO LEARN MORE ABOUT WHY MEMBERS CHOOSE PREMIER GROUP?  CLICK HERE TO START THE CONVERSATION


CONTACT

249 Central Park Avenue  Suite 300-101 Virginia Beach, VA 23462

757.491.3114

dana@premiergroupnetwork.com


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