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There is no better medium than promotional products for advertisers looking to create meaningful experiences resulting in long-lasting brand loyalty.


by Matt Wagner

Through most marketing channels, especially promotional product advertising, the goal is to create an experience for the audience. Advertisers who achieve this often evoke an emotion simultaneously and subconsciously establishing a connection between the customer and the brand. 

An excellent example of this can be seen using sustainable and plant-able products. These items not only make for a healthier planet but also serve as an experiential item with more touchpoints and a longer life cycle than many traditional marketing solutions.

Increased interactions with imprinted merchandise strengthens brand recall ultimately improving an advertisers business, organically.

CASE STUDY:


The promotional products industry is shining a spotlight on sustainable products and environmentally friendly products are being developed at a rapid rate bringing more and more options to marketers.

One company in particular has demonstrated the value of investing in eco-friendly products eco-friendly that offer these experiential marketing solutions. 

Sprout Tyme seeded promos creates an experience for audiences. One that evokes emotion and establishes a connection between the customer and the brand. Recipients bring Sprout Tyme products inside their home and/or office to plant, nurture, grow and even harvest, all while engaging with the brand displayed.

Features:

ENVIRONMENTALLY FRIENDLY
According to the 2019 Counselor Ad Impression Study, 42% of end-users have a more favorable opinion of an advertiser if the item received is eco-friendly, therefore resulting in higher positive brand association. 

APPEAL TO MILLENNIALS & GEN Z
Cone Communications found in a recent survey that 94% of Gen Z and 87% of millennial respondents believe companies must address environmental issues. 

MADE IN THE USA 53% of end-users reported have a more favorable opinion of the advertiser when the product received was USA made, according to the 2019 Counselor Ad Impressions Study. Most seeded promos are made domestically resulting in stronger inventory and faster lead times for your most demanding projects.

BRANDS ON DISPLAY
Recent trend reports demonstrate more people desire products with multiple uses and products that give back.  Sprout Tyme products and many others designed for sustainability are held onto,  put on display in prominent areas like an office desk or kitchen windowsill receiving far more impressions, touchpoints and more experiential interactions than many other marketing solutions.



Grossman Marketing Featured on Sustainability Explored Podcast

13 May 2021 9:31 AM | Dana Geiger (Administrator)


GROSSMAN MARKETING FEATURED ON SUSTAINABILITY EXPLORED  PODCAST

Listen Here

SwagCycle: Upcycling of Branded Merchandise with Ben Grossman

When companies rebrand or get acquired, branded merchandise with outdated logos and mottos often end up in a landfill before their actual material life is over. This is a very concerning and sad issue for the environment. Ben Grossman mobilized the resources of the 4th generation family business in marketing and created the platform of givers and takers that helps redistribute branded merchandise and keep it away from landfills for as long as possible. Tune in to the episode to learn how Ben and SwagCycle do it and hear inspiring and creative success stories. Enjoy it!

Ben's LinkedIn: https://www.linkedin.com/in/bgrossman/  

Ben's personal website site www.bengrossman.info

SwagCycle website: https://www.swagcycle.net/ 

Anna's LinkedIn: https://www.linkedin.com/in/esms-esmp-esia/ 


About Sustainability Explored Podcast
By Anna Chashchyna

This is a podcast on sustainability and innovations in business and economy, a great place to learn more about sustainability across industries. Every week the podcast features professionals working on the implementation of innovative sustainable solutions for the future - to explore circularity and resilience, corporate social responsibility, leadership and culture, impact investment and so on, and give some guidance on how to actually implement sustainability in business.


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