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There is no better medium than promotional products for advertisers looking to create meaningful experiences resulting in long-lasting brand loyalty.


by Matt Wagner

Through most marketing channels, especially promotional product advertising, the goal is to create an experience for the audience. Advertisers who achieve this often evoke an emotion simultaneously and subconsciously establishing a connection between the customer and the brand. 

An excellent example of this can be seen using sustainable and plant-able products. These items not only make for a healthier planet but also serve as an experiential item with more touchpoints and a longer life cycle than many traditional marketing solutions.

Increased interactions with imprinted merchandise strengthens brand recall ultimately improving an advertisers business, organically.

CASE STUDY:


The promotional products industry is shining a spotlight on sustainable products and environmentally friendly products are being developed at a rapid rate bringing more and more options to marketers.

One company in particular has demonstrated the value of investing in eco-friendly products eco-friendly that offer these experiential marketing solutions. 

Sprout Tyme seeded promos creates an experience for audiences. One that evokes emotion and establishes a connection between the customer and the brand. Recipients bring Sprout Tyme products inside their home and/or office to plant, nurture, grow and even harvest, all while engaging with the brand displayed.

Features:

ENVIRONMENTALLY FRIENDLY
According to the 2019 Counselor Ad Impression Study, 42% of end-users have a more favorable opinion of an advertiser if the item received is eco-friendly, therefore resulting in higher positive brand association. 

APPEAL TO MILLENNIALS & GEN Z
Cone Communications found in a recent survey that 94% of Gen Z and 87% of millennial respondents believe companies must address environmental issues. 

MADE IN THE USA 53% of end-users reported have a more favorable opinion of the advertiser when the product received was USA made, according to the 2019 Counselor Ad Impressions Study. Most seeded promos are made domestically resulting in stronger inventory and faster lead times for your most demanding projects.

BRANDS ON DISPLAY
Recent trend reports demonstrate more people desire products with multiple uses and products that give back.  Sprout Tyme products and many others designed for sustainability are held onto,  put on display in prominent areas like an office desk or kitchen windowsill receiving far more impressions, touchpoints and more experiential interactions than many other marketing solutions.



PPAI Interim President Bob McLean to Open Premier Group Network Annual Meeting

23 Apr 2021 12:18 PM | Dana Geiger (Administrator)

 

For Immediate Release: April 22, 2021

PPAI INTERIM PRESIDENT BOB McLEAN TO OPEN PREMIER GROUP NETWORK ANNUAL BUSINESS MEETING

 

The Premier Group Network Board of Directors is excited to announce Bob McLean, Interim President of PPAI, as the guest speaker for the organization’s annual business meeting scheduled Tuesday, April 27. McLean will welcome Premier Group members and share a brief state of the industry report.

 

Traditionally Premier Group hosts the annual business meeting as part of a four-day event designed to connect members and strengthen business relations. Like most organizations, Premier Group was challenged to find a new way of conducting business in 2020 and held the official business meeting as a virtual event.

 

“While we are excited to be planning in-person events in the near future, we are again holding our annual business meeting virtually. Doing so allows us to keep our members connected and informed about the business of the organization and ensures the election of our 2021-2023 class of board directors can be completed as outlined in our governing documents,” says Glen Hersh, Premier Group Board Chair.

 

On the agenda for this year’s meeting is the announcement of the location of the 2022 annual meeting which will serve as the 25th anniversary for one of the industry’s oldest “buying groups”. Premier Group is in fact a 501(c6) trade association with the mission of contributing to the success and growth of individual member companies through a unique partnering structure designed to encourage information sharing and foster strong relationships.

  

Representatives from Premier Groups’ 67 member companies will be tuned in to hear from McLean before participating in the official business meeting that will review the position of the organization after what has proven to be a tumultuous year for all businesses including those in the promotional products industry.

 

“Despite the challenges we have faced as business owner’s in 2020, Premier Group’s mission and purpose has never been more relevant and poignant to members,“ said Premier Group Vice Chair, Menda Wright, co-owner of distributor member Creative Studio Promotions. “Being part of PG has no doubt impacted how we responded to the events of 2020 and kept us connected to a brain trust of like-minded entrepreneurs that understand our business. That is the magic of our small but mighty organization.”

 

*****

 

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors.  Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors.  Now in its 24th year, it is among the oldest “buying groups” in the industry.  Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years.  It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization.  More information about Premier Group may be found at www.premiergroupnetwork.com.

Media contact:
Dana Geiger   |  
757.491.3114  | Dana@premiergroupnetwork.com

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CONTACT

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757.491.3114

dana@premiergroupnetwork.com


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