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There is no better medium than promotional products for advertisers looking to create meaningful experiences resulting in long-lasting brand loyalty.


by Matt Wagner

Through most marketing channels, especially promotional product advertising, the goal is to create an experience for the audience. Advertisers who achieve this often evoke an emotion simultaneously and subconsciously establishing a connection between the customer and the brand. 

An excellent example of this can be seen using sustainable and plant-able products. These items not only make for a healthier planet but also serve as an experiential item with more touchpoints and a longer life cycle than many traditional marketing solutions.

Increased interactions with imprinted merchandise strengthens brand recall ultimately improving an advertisers business, organically.

CASE STUDY:


The promotional products industry is shining a spotlight on sustainable products and environmentally friendly products are being developed at a rapid rate bringing more and more options to marketers.

One company in particular has demonstrated the value of investing in eco-friendly products eco-friendly that offer these experiential marketing solutions. 

Sprout Tyme seeded promos creates an experience for audiences. One that evokes emotion and establishes a connection between the customer and the brand. Recipients bring Sprout Tyme products inside their home and/or office to plant, nurture, grow and even harvest, all while engaging with the brand displayed.

Features:

ENVIRONMENTALLY FRIENDLY
According to the 2019 Counselor Ad Impression Study, 42% of end-users have a more favorable opinion of an advertiser if the item received is eco-friendly, therefore resulting in higher positive brand association. 

APPEAL TO MILLENNIALS & GEN Z
Cone Communications found in a recent survey that 94% of Gen Z and 87% of millennial respondents believe companies must address environmental issues. 

MADE IN THE USA 53% of end-users reported have a more favorable opinion of the advertiser when the product received was USA made, according to the 2019 Counselor Ad Impressions Study. Most seeded promos are made domestically resulting in stronger inventory and faster lead times for your most demanding projects.

BRANDS ON DISPLAY
Recent trend reports demonstrate more people desire products with multiple uses and products that give back.  Sprout Tyme products and many others designed for sustainability are held onto,  put on display in prominent areas like an office desk or kitchen windowsill receiving far more impressions, touchpoints and more experiential interactions than many other marketing solutions.



Premier Group Annual Meeting Celebrates Member Awards, New Board Members And More

4 May 2021 10:15 PM | Dana Geiger (Administrator)

Read online at PPB Link here

Premier Group, a 501(c6) trade association with the mission of contributing to the success and growth of individual member companies, held its annual business meeting on April 27. Traditionally part of a four-day event designed to connect members and strengthen business relationships, like most organizations, Premier Group was challenged to find a new way of conducting business in 2021, and held the meeting virtually. Along with confirming the proposed slate of directors for 2021 and celebrating members with several annual awards, PPAI Interim President Bob McLean joined the event as guest speaker. He welcomed Premier Group members and shared a brief report on the state of the industry.

“While we are excited to be planning in‐person events in the near future, we are again holding our annual business meeting virtually. Doing so allows us to keep our members connected and informed about the business of the organization and ensures the election of our 2021‐2023 class of board directors can be completed as outlined in our governing documents,” says Glen Hersh, Premier Group board chair.

The Premier Group’s 2021-2023 elected board directors include:
Linda Tulchin – The Promotions Department (second term)
Fred Hickman – SanMar
Chris O'Connor – Chocolate Inn / Lanco
Bob Titelman, Jr. – Skylight Creative

Representatives from Premier Groups’ 67 member companies tuned in to hear from McLean before participating in the official business meeting that reviewed the position of the organization after what proved to be a tumultuous year for all businesses, including those in the promotional products industry.

“Despite the challenges we have faced as business owners in 2020, Premier Group’s mission and purpose has never been more relevant and poignant to members,” says Premier Group Vice Chair Menda Wright, co‐owner of distributor member Creative Studio Promotions. “Being part of PG has no doubt impacted how we responded to the events of 2020 and kept us connected to a brain trust of like‐minded entrepreneurs that understand our business. That is the magic of our small but mighty organization.”

Awards presented during the business meeting included:

Most Valuable Premier Group Player Award: a supplier or distributor who does not sit on the board but contributes and supports the group in very significant ways.
Andrew Shea – Arcon (Distributor)

Rookie Rockstar: a new representative from a supplier that was a "rock star" and made a significant contribution to their company and/or the Premier Group.
Grace Schettier – Cap America

MacGyver: a member that made the impossible happen.
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Straight out of Quarantine: a company that adapted in a way culturally or responsively that has altered how business was conducted through a pandemic.
The Promotions Department

Bunsen Burner: hottest new idea or custom project.
Prime Resource Abroad

Paul Smith: Premier Group’s most prestigious supplier award in honor of co-founder Paul Smith. Supplier recipients are based on the several criteria—quality of products, marketing support, internal customer service support, outside sales support, problem resolution and management support.
$20 Million – Fields Manufacturing
$50 Million – Vantage
More Than $50 Million – Hit Promotional Products

Doug Bruce: Premier Group’s most prestigious distributor awards in memory of co-founder Doug Bruce. Recipients of the Douglas Bruce Distributor Performance Award are based on several criteria—access to distributor organization by Premier Group suppliers, support of Premier Group suppliers’ lines, pay within terms and works with Premier Group suppliers to resolve issues.
Under $2.5 Million – Skylight Creative
Under $5.9 Million – W.S. Emmerson
$6 Million-plus – Callard


WANT TO LEARN MORE ABOUT WHY MEMBERS CHOOSE PREMIER GROUP?  CLICK HERE TO START THE CONVERSATION


CONTACT

249 Central Park Avenue  Suite 300-101 Virginia Beach, VA 23462

757.491.3114

dana@premiergroupnetwork.com


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